Baring My Soul…My Unique Selling Points

Like many of you, I am closely watching the testimony of Geithner and Bernanke on Capitol Hill and cannot help but be affected. Of the brides and grooms I recently photographed, one member of the couple has been either laid off or had a salary reduction. We are all touched by the times.

Which pulls me into contemplating my own place in the system. We still smile. We still laugh. Life goes on. But everyone needs to look before they leap with their expenses. And that brings me to the Unique Selling Points (USPs) that I have incorporated into my wedding photography efforts and my commitment to the families whom I serve.

To this end, I refuse to schedule more than two or three weddings in a single month. There are many reasons, which I’ll elaborate as I go along, but the most significant reason is, so I can ensure I have the time to fulfill my commitments to the best of my ability and satisfy the happy couples’ expectations.

My USP #1

I’m not just a vendor! As I see and experience my work, the position I hold in a wedding is as a member of the wedding party. The slide shows and wedding albums I create are legacies for families to pass along to their progeny and extended families. This is a responsibility I take seriously, and it takes a lot of time. The brides and grooms I work with meet with me in my own home; for a time, they become part of my personal life. This is one of several reasons I cannot schedule more than three weddings in a single month. Working as teams, the brides-and grooms-to-be strategize with me the mementos we will create together. This is another reason I limit my monthly commitments. I remember these conversations. During the weddings, I remember my interactions with Grandmother, Cousin, Uncle—and I try hard to use images representative of what I learned from these individuals at the time I’m snapping shots. I am integral to the wedding events I photograph, and my goal is to assemble a permanent glimpse into the emotions and joy of very, very happy days in the histories of the wedding families and their friends.

Sometimes I have to pinch myself, because I really love my job.

When I say jump...

 

View Lacee & Tejas' Wedding Album

Cypress Hotel, Cupertino
September 20, 2008

India met Czechoslovakia in Cupertino, California, recently at the wedding of Lacee and Tejas. This overachieving couple planned not one, but TWO weddings for the same day at the lovely Cypress Hotel.

The morning began joyfully with drumming; bright colors; intricate details, from the mehndi-henna hand painting, to the intricate jewelry, and stunning fabrics; and motion.

The afternoon was happy, as well. Typical Western customs were observed. A string quartet, the bride and groom with their attendants, the ceremony, the banquet, the dancing. A custom of swapping out a “matron’s bonnet” for the bridal veil had Lacee traditionally Czech for her dances with the male guests.

Which brings me closer and closer to the BIG JUMP.

This entire day was particularly marked with visual movement: the two events themselves; the quickly swapped patio, converting it from Eastern to Western style; the fabrics; the hand painting; even the wedding cake itself was decorated with details that “moved.”

So, as you can see from Lacee and Tejas’ wedding album, I used static shots in fluid ways to bring some of that energy into the experience of watching these pictures. Easy tricks are using a series of quick photos in sequence; close-up of the beautiful fabric used on the ceremonial wedding arch, with its pattern that ebbs and flows; capturing the bride’s gown swirling around her legs as she dances. These are all static tricks to show motion.

Another technique to insert motion into a shot is to MAKE your models move. And this is where my inner sadist has its fun. You KNOW that the wedding party is devoted to a bride and groom, when—dressed in tuxedos or fancy dresses with tall high heels—these folks will JUMP. Not once, not twice, but many, MANY times until every single toe floats off the ground at the same time. That is a powerful moment for the photographer.

As you can imagine, a double event like this, with so many transitions within the single hotel, cannot succeed without someone overseeing the day. Both Lea McIntosh and her team, Creative Events By Ashley were the behind-the-scenes wedding coordinators for Lacee and Tejas. Lea is one of my favorite professionals to work with because her skills ensure a smooth event. You can check out this talented woman at her websites.

I admire Lacee and Tejas for their profound commitment to each other and their families and for pulling off a Herculean challenge of two weddings on the same day in the same place. It was a joy and a challenge for me, too, to be focused on the job for such a long time. So, if the couple can get through this, who doubts they’ll succeed together?

—Michael Soo